Sometimes, people unsubscribe from your email lists because they
get far too many emails – not from you, I may add, too many
emails in general – and because it is easy for them to do...

They can click the unsubscribe button at the bottom and it’s
done.

The amount of emails people receive each and every day can be
overwhelming.

A wife of a friend of ours hates ‘messy’, she has to delete
all emails, messages and notifications on her phone.

She cannot bear a full inbox of unread emails.

She simply hates it.

So she deletes emails without reading them and unsubscribes from
lists… only to regret it later.

We have to laugh about it when she tells us.

When she realizes that she is no longer receiving emails from
certain companies and people, she goes back to subscribe and the
cycle starts all over again. :-)

Now… when you have an email list and people unsubscribe from
your emails, you cannot email them and ask them why they
unsubscribed because it is against the rules.

You cannot email just anyone out of the blue without their prior
notification, not if you are a marketing company selling
products, and you most certainly cannot do it after they have
unsubscribed.

Believe it or not, those people who unsubscribe from your email
lists may still buy products from you.

So how do you get those products in front of them if you are not
allowed to email them?

Simple… you print off an email and send it to them through the
mail.

You see… they have unsubscribed from your email list only, and
unless they have called the office and asked to be completely
removed from all lists including your physical mailing lists, you
can send them physical mail through the post office.

If they do call and ask for all of their details to be removed
then you should honor that request too.

I know what you are thinking… ‘how do we send a mailing to
people when we only had their name and email details?’

Some of my savvy friends and I have a rule about online marketing
which is… as soon as you have gotten the name and email details
of a customer, you must also try to get the full postal address
as soon as possible by offering something valuable that needs to
be sent to them via "snail mail," like a printed book, or zip
drive for example.

We do this for several reasons.

1. People who unsubscribe from our emails are still potential
customers. They often unsubscribe for one of many reasons, it
could have been a simple accident or done when having a bad day
and not in the best frame of mind. It doesn’t mean that they
won’t be interested in the products we may sell in the future.

2. People often change email addresses when they swap internet
provider and so they unsubscribe with the idea that they will
re-subscribe with their new email but sadly don’t get around to
it.

3. Some people just don’t like email and respond better to more
personal and exclusive marketing material.

In our experience, we have found that sending a one page
two-sided printed letter through the mail which directs people to
a specific webpage, results in many of those people buying a
product which puts them back on our email list.

Remember, these are people who have chosen to unsubscribe from
our email lists so you would be led to believe that they would
not be interested in our products… that belief is completely
wrong.

Unsubscribers are often very interested in seeing what we are
selling.

Another point to think about is that there are subscribers who do
not see the emails that we send out.

* Some people are not constantly glued to their phones or laptops
and prefer to live most of their life in the real world.

* Some people have swapped email addresses and forgot to
re-subscribe or have been locked out of old email accounts.

* Some people just don’t receive the emails thanks to their
email provider having supersensitive spam filters. Google and
Yahoo are making some big changes (that take effect February 1st,
2024) to what emails they will let through into their system
which will mean a lot more emails will be prevented from getting
through if senders do not adhere to the new rules.

Yahoo, along with AOL, was terrible before, but after the changes
coming in February they could be a lot worse.

With that in mind, my friends and I are planning on sending more
physical mailings in 2024.

Plus… I know that using the postal system to send ‘printed
emails’ out to people is the way forward for finding quality
customers.

Why?

Because very few people are doing it meaning that there is little
competition which can only mean one thing… you will DOMINATE
this method of marketing.

I recommend that you don’t let this slip you by.

The only way to be at the top and dominate this marketing method
is to get in before the hoards see what we are doing and try and
copy us.

We know they will jump in feet first and totally mess it up :-) 

However those who do it correctly, they will make a lot of
money… that I can guarantee.

Discover more here:

https://williec--nickjames.thrivecart.com/direct-mail-workshop/6579c4bd4a778/

To your success,
Willie Crawford

P.S. It’s not often that I can genuinely use the words
‘untapped’ and ‘gold mine’ but this really is an untapped
gold mine of quality leads and customers.

What was once used all the time, it has been sidelined and
overlooked in favor of online marketing methods, which is great
if you know what you are doing, but if you don’t… it can be a
very costly and damaging experience.

This old school method is both simple to do, and incredibly cost
effective.